Your business in ChatGPT: how to claim your profile

What is new?

ChatGPT has long mentioned businesses when people ask about a hair salon, a plumber or an online store. The details came from websites and other sources, and the business itself had no say. With Business Hub, a business can claim its profile, much as many already do with their Google Business Profile.

Once the profile is verified, you can update details such as category, description, logo and policies. Online stores can add a product feed with price and stock status, which ChatGPT can use when someone asks. Verified profiles get a blue badge.

What you can see: mentions, clicks and topics

Business Hub shows aggregated insight: how often the business is mentioned in ChatGPT, how many click through to the website, and which topics the conversations are about when you are mentioned. Figures appear only once there is enough data. OpenAI does not share the conversations themselves with businesses.

For many, this is the first time it is possible to see whether ChatGPT sends customers. A click is not a customer, so also watch what visitors from chatgpt.com do on your website.

What applies outside the US?

OpenAI says businesses located where ChatGPT is available can claim their profile. But not everything is open everywhere yet. Business Agent, an assistant that answers customers on the business's behalf, is currently limited to ecommerce and online service businesses in the US. Early reports also say local shops and restaurants can for now only claim existing US listings, and that some service businesses outside the US see "coming soon".

Access depends on industry, location and verification. Try to claim now. If it does not work, the rest of the advice in this guide is just as useful while you wait.

How to claim the profile

Go to chatgpt.com/business-hub, search for the business and choose to get started. Use an account that belongs to the business, not a personal one that disappears when an employee leaves. You need a website.

The business is verified with a code by email or phone, a TXT record in your domain's DNS, or by connecting Shopify. The person managing the profile must also verify their identity with ID, and may be asked for company details. According to early reports, claiming is free, but OpenAI has said nothing about future pricing.

Will you be recommended more often?

Not automatically. OpenAI says claiming does not guarantee higher placement in answers or more sales, and that ChatGPT's own answers are kept separate from businesses' agents and ads. ChatGPT still bases its recommendations on independent sources across the web.

What matters is the same thing that makes you visible on Google: consistent details everywhere, pages that clearly answer what customers ask, and reviews from real customers.

Five things you can do now

Claim the profile in Business Hub, or try to, so you know where you stand. Make sure name, address, phone and category are exactly the same on the website, in your Google Business Profile and in Business Hub. Write pages that answer specific questions, with the answer at the top: what it costs, how long it takes, which area you cover. Add structured data to the website so machines can read who you are and what you sell. And if you run an online store, keep the product feed up to date with the right price and stock.

How we help

We set up the profile and verification for you, including the DNS record, which is where many get stuck. We review the website and fix details that do not match your Google profile, add structured data and write the pages that answer what customers ask ChatGPT and Google. For online stores we connect the product feed, through Shopify or from a custom store.

This is part of our monthly SEO and visibility follow-up, or a scoped job at a fixed price.