INOVIX / Insights

Booking system: buy one or build your own?

Most businesses should start with a ready-made booking system. Some should not. Here are the questions that decide it, based on what we learned building Stamly, our own booking system for hair salons.

Illustration of booking an appointment on a phone outside a barbershop.
Design, engineering and automationGuide

What a booking system must do well

The customer should see free times straight away, without filling in a form first. Confirmation and reminders should go out on their own, and the reminder the day before is what most often prevents no-shows. Staff need their day on one screen. And cancellation must follow rules you set, not rules the system set for you.

Check these four things on a phone before you choose, because that is where customers book.

Who owns the customers?

Many ready-made systems show your business inside their own app or marketplace, next to your competitors. That can bring new customers, but it also means the customer learns the vendor's app, not yours. Ask whether you can export the customer list and future appointments if you want to switch. If not, moving later is hard.

When your own system pays off

Your own system can pay off when monthly fees per staff member get high, when you need something the ready-made ones lack (loyalty points, memberships, several branches sharing customers), or when customers should have your own app. It takes longer to build, and someone has to maintain it.

With us, booking is built into a custom website from NOK 19,900. A dedicated system with an app starts at NOK 39,900, both excluding VAT. If you run a hair salon, you can use Stamly instead of building something new.

Built by INOVIX

Stamly, booking and loyalty for hair salons How Stamly is built, with a customer app, a staff app and a portal for the owner:

A good place to start.

  • What does your current system cost per month, all in?
  • Can you export customers and appointments?
  • How many no-shows do you have per month?
  • Do you need payment or a deposit when booking?

Questions & answers

Can we have booking on our website without switching systems?

Yes, most booking systems can be embedded in your website, so customers book without leaving your site.

What matters most to reduce no-shows?

An SMS reminder the day before, easy cancellation and clear rules. A deposit when booking helps for long or expensive appointments.

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Choosing a booking system: ready-made or your own? | INOVIX